A street prostitute sells her vagina, A high class prostitute sells a story
People do not buy products, they buy stories. With every product you buy, you are not buying the product per say, you are buying a story. Don’t believe me ? Wander into you local supermarket, you will see generic brands and name brands. You wander into the aisle that sells plastic sandwich wrap. You spot a box of Saran wrap and few feet to the left there is a box of generic plastic sandwich wrap. Both plastic wraps possibly might be identical, possibly they might have even came from the same factory, and possibly where made on the same machines. What is the difference between the two products ? Price in some cases the Saran wrap is twice as expensive as the generic brand. What accounts for this price difference ?